Wednesday, July 7, 2010

Toyota's New Strategy

Businessweek reveals Toyota's New Strategy and presents in their online edition:

BETTER CARS
The stress is on flashier design and a broader range of models. Coming next: wireless PCs built into the dashboard.

DOT-COM DOMINATION
Idea is to use Toyota's 20 million customers as a base for a major presence in the Japanese Net. Gazoo.com will sell everything but help sell cars, too.

MONEY HANDLING
Toyota wants to sell mutual funds, credit cards, and loans to Japan's affluent consumers--who are often Toyota buyers.

PHONE GIANT
Toyota will back a major new player in Japan's cell-phone business and use the technology to connect the PC in Toyota cars to the Net.

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