Friday, December 12, 2008

Rethinking Corporate Social Responsibility

"Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity[1]) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large."
by wikipedia

Yes, CSR is one of business buzzword in 21 century. Yet, it has several concern and critics to be resolved. First critics is questionable motives of doing CSR. Some companies are implementing CSR for several reasons : relationship marketing, commercial benefit, raising their reputation, and so on. The critics are mainly avoiding CSR implementation from going outside from the spirit, that is both bottomline people and planet.

To explore more about CSR, download the business paper entitled "Why Corporate Goodness isn't Enough: Rethinking Corporate Social Responsibility".

Related Posts

No comments: